I’ve been annoyed by an ad by VW at the moment that seems to be playing a lot online. In the advertisement for the new Golf they feature their new “Gesture Control”. In the ad, and I’ve seen a couple of versions since trying to find the original, the driver can change to the next track of music by swiping his hand right in front of the touchscreen interface.
It’s hard to believe that only 10 years ago, most people’s experience of a ‘touch screen’ was limited to public exhibitions or fancy showrooms. Today, however, we use them countless times a day, sometimes across multiple devices. So the question is, do interactive touchscreens have a place in the 21st Century?
So today I was with a previous client chatting about their plans for their next temporary exhibition. It will feature original manuscripts and leaflets from 1917 and some of them are amazing. Graphically, visually and historically.
They had also recently been approached by a company offering “transparent interactive display cases”, and he asked “should we use them?”. I simply responded with “Why?”. He thought about it for a second and then immediately chuckled and said “yes, why would we cover up the items”. And he was right, why would we hide amazing original tangible materials behind a digital interface once you touched it?READ MORE