Our goal is to create unique, meaningful, immersive and interactive experiences that are always generated using the story as the starting point. We don’t design technology and fit content into it.
It always starts with a story. Your story. A products story. A narrative. We work hard to ensure that we have a detailed understanding of the subject before we start to scope and brainstorm how to tell the story appropriately.
Now we know the story we begin to storyboard any content for filming and wireframing the software. At an early stage Thought Different, uniquely, enters a rapid prototype phase to immediately get a sense of how the story feels. This quickly can be tweaked in realtime to evaluate minor adjustments in the experience. This process also feeds back into the content production and script writing to further improve the story being told.
Our graphics team step in once the concept it well formed. Software development works in tandem with the video content production. This allows all three disciplines to adapt and take advantage of each others strong points. As the development cycle reaches the beta stage we deploy the solution to the dedicated hardware that we intend to use in the final product.
Throughout the process of development we use our existing knowledge as a basis for user testing. We are known for developing easy to use software solutions and take pride when we reach the user testing phase that there are little or no surprises. From a software angle, as we have been developing in a live environment on dedicated hardware, we know that on completion our software is bug free. Edge testing and software failures are tested throughout the process.